Cepheid variables remain the most robust and widely used primary distance indicators. In this talk, I will review recent developments in the Cepheid-SNIa distance ladder, focusing on key improvements in geometric distance measurements in anchor galaxies, particularly from eclipsing binaries and Gaia parallaxes, which calibrate the Cepheid Period-Luminosity relation. The current status of the Cepheid metallicity dependence — which has long been debated — will also be presented. I will discuss new results from JWST observations that provide an independent check on HST-based Cepheid distances to a subset of SNIa host galaxies, effectively ruling out crowding as the source of the Hubble tension. Lastly, I will review progress from an ongoing HST program designed to cross-calibrate distances derived from Cepheids, the Tip of the Red Giant Branch (TRGB), and the JAGB method, aiming to better understand and constrain systematics affecting each technique.